A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers.
Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you!
Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues).
- Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service
- Details a fundamental shift that needs to take place in how businesses treat their existing customers
- The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Keywords: Marketing & Sales, customer experience, customer experience marketing, customer engagement, customer engagement program, engaging marketing, customer focus business, customer-focused metrics, orchestrated customer experience, killer customer service, relevant marketing, customer service, retain existing customers, keep existing customers, customer loyalty, customer retention, customer-centric, customer growth, business growth, customer assets, customer strategy, marketing strategy, CRM, customer relationship management, customer relationship, loyalty program, voice of the customer, word of mouth marketing, social media, social media marketing, installed base, customer base, customer focus, employee management, employee focus, loyalty marketing, existing customers, customer referral, customer satisfaction, new rules of customer service, customer evangelist