Login

Altman, Morris

Behavioral Economics For Dummies

Altman, Morris - Behavioral Economics For Dummies, ebook

20,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118089712
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard5 excerpts

A guide to the study of how and why you really make financial decisions

While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.

  • A friendly introduction to the study of how and why people really make financial decisions
  • The author is a professor of behavioral and institutional economics at Victoria University

An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.

Keywords: Economics Special Topics, economics, behavioral economics, behavioral science, social science, psychology, perceptual psychology, mental traps, emotional traps, finance, money, financial, decision making, financial decision making, investing, investments, public policy, cognitive psychology, socioeconomics, neuroeconomics, animal spirits, irrational, behavioral investing, morris altman, the new economics, impulsive thinking, self-interest, herd instinct, science of perception, consciousness

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118089712
Printed ISBN
9781118085035

Similar titles