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Mayar, Vipin

Digital Impact: The Two Secrets to Online Marketing Success

Mayar, Vipin - Digital Impact: The Two Secrets to Online Marketing Success, ebook

24,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118087756
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Win online by attracting the right customers and getting the right performance measurement

Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

  • Leverage trust and build ROI in social media and mobile spaces
  • Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights
  • Engage customers who typically resist advertising messages
  • Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal

Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Keywords: Business Technology, digital marketing, online marketing, online metrics, online customers, attract online customers, online advertising, social advertising, viral marketing, social marketing, digital metrics, digital advertising, google marketing, search marketing, social media, fac advertising, twitter advertising, fac marketing, twitter marketing, ROI, return on investment, performance marketing, vipin mayar, geoff ramsey

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118087756
Printed ISBN
9780470905722

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