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Marston, Cam

Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group

Marston, Cam - Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, ebook

24,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118078082
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Make the sale to four key generations

All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!

What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.

  • Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce
  • Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other

Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.

Keywords: Marketing & Sales, sell to boomers, sell to matures, sell to gen x, sell to millennials, selling to boomers, selling to matures, selling to gen x, selling to millennials, sell cross generationally, selling cross generationally, sales demographics, sell to different generations, sell to young people, sell to old people, sell to the elderly, sell to retirees

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118078082
Printed ISBN
9781118018385

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