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Arnold, John

E-Mail Marketing For Dummies

Arnold, John - E-Mail Marketing For Dummies, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118075760
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

  • Helps you map out an e-mail marketing strategy with reachable objectives
  • Simplifies the process of list-building, message-creation, and results-tracking
  • Offers legal guidance, so you stay compliant with anti-spam laws
  • Shows you how to deliver your message and incorporate social media
  • Explains how to track and interpret results
  • Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

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Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
2
Page amount
384 pages
Categories
Economy
 
General Works
Format
Ebook
eISBN (ePUB)
9781118075760
Printed ISBN
9780470947678

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