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Kranz, Jonathan

Writing CopyFor Dummies

Kranz, Jonathan - Writing CopyFor Dummies, ebook

21,60€

Ebook, ePUB with Adobe DRM
ISBN: 9781118069936
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Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

* Write compelling headlines and body copy

* Turn your research into brilliant ideas

* Create motivational materials for worthy causes

* Fix projects when they go wrong

* Land a job as a copywriter

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Page amount
384 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118069936
Printed ISBN
9780764569692

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