Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.
Open the book and find:
The first book and how it came to market
Decisions that helped establish the brand
The role authors have played in making Dummies successful
The evolution of Dummies packaging
The brand around the globe
Fun Dummies moments in history
The first Dummies book and how it came to be
The brand's history and milestones
Each book series, licensed products, memorable quotes, and more!