Login

UNKNOWN

20th Anniversary For Dummies®

UNKNOWN - 20th Anniversary For Dummies<sup>&#174;</sup>, ebook

1,45€

Ebook, ePUB with Adobe DRM
ISBN: 9781118066409
DRM Restrictions

Printing125 pages with an additional page accrued every 6 hours, capped at 125 pages
Copy to clipboard21 excerpts

The history, statistics, and fun facts!

Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.

Open the book and find:

  • The first book and how it came to market

  • Decisions that helped establish the brand

  • The role authors have played in making Dummies successful

  • The evolution of Dummies packaging

  • The brand around the globe

  • Fun Dummies moments in history

Learn about:

  • The first Dummies book and how it came to be

  • The brand's history and milestones

  • Each book series, licensed products, memorable quotes, and more!

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
416 pages
Category
History
Format
Ebook
eISBN (ePUB)
9781118066409
Printed ISBN
9781118027332

Similar titles