Login

Calagione, Sam

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Calagione, Sam - Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated, ebook

18,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781118061879
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard5 excerpts

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery


Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming

  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally

  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Keywords: sam calagione, calagione, dogfish head, dogfish head craft brewery, dogfish brewery, dogfish head brewery, calagione beer book, beer book, entrepreneurialism, entrepreneurs, small business, small businesses, small business book, succeed in small business, growing a small business, grow a small business, brewing up a business, brewed, discover channel, brewing, craft beer, craft brew, zymurgy

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
2
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118061879
Printed ISBN
9780470942314

Similar titles