Campbell, Anita

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Campbell, Anita - Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118143681
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Keywords: Marketing & Sales, Visual Marketing, David Langton, Anita Campbell, creative marketing strategies, small business marketing, marketing campaigns, small business trends, visual advertising, visual intelligence, communication by design, Langton Cherubino Group, Biz Sugar, Small Biz Trends, Online visual marketing, Apps, Interactive games tools and modules, infographics, HTML emails, enewsletters, widgets, YouTube videos, flash animation, social networking campaigns, weblets, mini-sites, blogs, podcasts, projected signage, PowerPoint keynote presentations, print solutions, Brochures, flyers, annual reports, books, direct mail, post cards, newsletters, invitations, letters, press releases, infographics, tradeshow solutions, Live Events and Performances, Billboards, Exhibits, Banners, Tent cards, Posters, Plasmas screens, Kiosks, Floor graphics, Vinyl graphic wraps

John Wiley and Sons, Inc.
Publication year
Page amount
288 pages
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