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Rappaport, Stephen D.

Listen First!: Turning Social Media Conversations Into Business Advantage

Rappaport, Stephen D. - Listen First!: Turning Social Media Conversations Into Business Advantage, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118033746
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.

The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Categories
Economy
 
General Works
Format
Ebook
eISBN (ePUB)
9781118033746
Printed ISBN
9780470935514

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