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Schneider, Mike

Location Based Marketing For Dummies

Schneider, Mike - Location Based Marketing For Dummies, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118132050
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
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Learn to create a two-way dialog with customers with location-based services and smartphones

Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.

Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

  • Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program
  • Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph
  • Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks
  • Explains how to use tools to measure your campaign, analyze results, and determine your business's success
  • Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book

No matter your location, location-based services can benefit your business and this For Dummies book shows you how!

Keywords: Strategic Marketing, Location based marketing, social location, social location marketing, location based services, what is location based services, what are location based services, LBS, what is LBS, how to use location based services, advantages of location based services, which location based services are right for me, location based services techniques, location based services tools, location based marketing program, how to create a location based marketing program, how to create a successful location based marketing program, getting started building a location based marketing program, use location based marketing for customer loyalty, measure the success of a location based marketing program, local fac marketing, local twitter marketing, local social marketing

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
360 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118132050
Printed ISBN
9781118022498

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