Fundraising for Social Change
is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.
Keywords: fundraising strategies, fundraising tactics, asking for money, who to ask for money, planning major gifts campaign, conduction major gifts campaign, practical fundraising strategies, fundraising techniques, direct mail and fundraising, conducting capital campaign, conducting major gifts campaign, the Internet and fundraising, using the Internet to raise funds, development director and fundraising, executive director and fundraising