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Gillis, Tamara

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Gillis, Tamara - The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, ebook

94,30€

Ebook, PDF with Adobe DRM
ISBN: 9781118016336
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Printing173 pages with an additional page accrued every 5 hours, capped at 173 pages
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This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

Keywords: executive communication, executive coaching, communication counsel and the CEO as a communicator, communications and ethics, corporate social responsibility and sustainability issues, basics of crisis communication, VT shootings, new technologies that affect crisis management, internal communication, employee communication issues,  , international and multicultural communication issues,  , generational issues, mixing traditional and social media,  , government relations,  , reputation management, basics of marketing communication

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
2
Series
J-B International Association of Business Communicators
Page amount
576 pages
Categories
Economy
 
General Works
Format
Ebook
eISBN (PDF)
9781118016336
Printed ISBN
9780470894064

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