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Paine, Katie Delahaye

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Paine, Katie Delahaye - Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, ebook

27,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118016305
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around

  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences

  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate


Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Keywords: business metrics, social media metrics, online metrics, online data, marketing data, marketing metrics, business data management, business data, social media data, accountability, accountability metrics, business accountability, social media measurement, PR measurement, marketing measurement, communications measurement

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118016305
Printed ISBN
9780470920107

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