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Weber, Larry

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Weber, Larry - Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118016299
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

  • Develop a comprehensive digital strategy for your organization
  • Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Keywords: Business & Society, W2 Group, digital business strategy, online business strategy, online strategy, digital enterprise, social media strategy, social media organization, internal online strategy, social media business, social media, online marketing, social networking, e-strategy, electronic marketing, electronic marketing strategy, social media marketing, social media management, e business development, Twitter, Fac, LinkedIn, YouTube, blogs, blog marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118016299
Printed ISBN
9780470651704

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