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McDonald, Kelly

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

McDonald, Kelly - How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118015001
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

  • Reach unfamiliar new market segments with your products

  • Learn how to engage micro-segmented customer groups

  • Author's company was named one of the top ad agencies in the US by Ad Age


Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Keywords: market segmentation, market demographics, market demographic, demographic marketing, values based marketing, customer diversity, reach more customers, expand market, new customer groups, find new customers, diversity, diversity marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118015001
Printed ISBN
9780470879009

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