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Stubbs, E.

The Value of Business Analytics: Identifying the Path to Profitability

Stubbs, E. - The Value of Business Analytics: Identifying the Path to Profitability, ebook

49,60€

Ebook, ePUB with Adobe DRM
ISBN: 9781118093382
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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Practical guidance for managers for getting projects started?and presenting the results when the project's done

This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.

  • Provides a plan for the execution of a successful business analytics program
  • Reveals how to communicate the value of a project once it's done
  • Presents an integrated framework for communicating the value of business analytics

Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.

Keywords: Business & Management Special Topics, evan stubbs, SAS, business analytics, thomas davenport, competing on analytics, data driven, analytics at work, business case, innovation, analytics team, value measurement, value creation

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118093382
Printed ISBN
9781118012390

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