The Value of Business Analytics: Identifying the Path to Profitability

This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.

• Provides a plan for the execution of a successful business analytics program
• Reveals how to communicate the value of a project once it's done
• Presents an integrated framework for communicating the value of business analytics

Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.

Keywords: Business & Management Special Topics, evan stubbs, SAS, business analytics, thomas davenport, competing on analytics, data driven, analytics at work, business case, innovation, analytics team, value measurement, value creation