A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
- Reveals how telecommunications companies can effectively enhance their relationships with customers
- Provides the groundwork for defining social network analysis
- Defines the tools that can be used to address social network problems
A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Keywords: Carlos Andre Reis Pinheiro, Carlos Pinheiro, social network analysis, telecommunications, behavioral segmentation, predictive models, clustering, complex cross analysis, web warehousing, analytical intelligence, Social Network Analysis, Stanley Wasserman, Katherine Faust, Social Network Analysis, John P. Scott, Social Networks and Organizations, Martin Kilduff, Wenpin Tsai, cognitive network theory, serendipitous networking, organizational network research, indegree centrality, social network research, organizational social networks, clique overlap, network trajectories, eigenvector centrality, serendipitous processes, balance schema, social network approach, network trajectory, social network concepts, betweenness centrality, cognitive social structures, structural holes, egocentric networks, social network perspective, role equivalence, equivalent actors, orienting concepts, tie formation, cognitive balance