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Denning, Stephen

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

Denning, Stephen - The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, ebook

27,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118008782
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Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ

  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change

  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Keywords: leadership storytelling, storytelling for business, using storytelling effectively, how to tell a story for business, storytelling as a business skill, storytelling as a management skill, tell the right story at the right time, using stories to effect change, storytelling to spark action, storytelling to get people to work together, storytelling to lead people into the future, business narrative.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Series
J-B US non-Franchise Leadership
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118008782
Printed ISBN
9780470548677

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