Baer, Jay

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Baer, Jay - The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social, ebook


Ebook, PDF with Adobe DRM
ISBN: 9781118008614
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock

  • Find Talent You Can Trust

  • Organize your Armies

  • Answer the New Telephone

  • Emphasize Response-Ability

  • Build a Fire Extinguisher

  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Keywords: b2b social media, b2c social media, business communication, changing corporate culture, corporate culture, organization culture, organizational development, communication management, communication strategy, corporate communication, crisis communication, crisis management, employee communication, future of social media, human resource strategy, internal communication, internal communication methods, internal social media, internal communication strategy, marketing communications, marketing through social media, mobile social media, online social media, organizational change, social marketing, social marketing campaigns, social media, social media strategy, social media marketing, social media listening, social CRM, social media analytics, business process, process reengineering, social media best practices, social media business, social media engagement, social media for non-profits, social media customer service, social media monitoring, social media tools, social media optimization, social media crisis management, social media recruiting, business crisis management, business culture, change management, changing corporate culture, company culture, corporate crisis management, success metrics, social media ROI, KPI, crisis management communication, crisis management procedure, Twitter, Fac, Linkedin, blogs, blogging, blogging strategy, corporate blogs, YouTube, video content, culture change, real time, real time business, real time web, social media management, organizational change management, using social media, social media use, social media in business, social business, social enterprise, social media case studies, social media policy, online marketing plan, social media planning, strategic planning, strategic plan, online marketing strategy, online marketing, online strategy, social web, social media companies, interactive marketing, internet marketing strategy, new media marketing, social media measurement, social media metrics, measuring social media, now revolution, smarter, faster, responsive

John Wiley and Sons, Inc.
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256 pages
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