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Collier, Marsha

The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!

Collier, Marsha - The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!, ebook

24,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118007631
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Make your online customers happy—and create new ones—with this winning guide

Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.

  • Authentically use social media to connect with customers to boost your bottom line
  • Attract new customers through your online presence
  • Achieve higher GMS (Gross Merchandise Sales) with quality customer service

Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

Keywords: Business & Management Special Topics, serve customers online, serve customers fac, serve customers blog, blogging customer service, Twitter, build business community, online customer service, social media customer service, social media customer interaction, interactive customer service, customers online, social media customer, social media communities, engaged customers, engage customers, customer advocate, online customer service representative, customer services best practices, social media best practices, customer service case studies, social media case studies, ebay, 2.0, fac

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118007631
Printed ISBN
9780470637708

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