What Is So Real About Real Options, and Why Are They Optional

"Unavoidable for any professional . . . logical, concrete, and conclusive approach."
—Jean Louis Vaysse, Vice President of Marketing, Airbus (France)

"A must-have, must-read book with practical applications of risk analysis."
—Glenn Kautt, President and Chairman, The Monitor Group, Inc.

"Clear step-by-step approach . . . latest technology in decision making for real-world business."
—Dr. Paul W. Finnegan, Vice President, Alexion Pharmaceuticals, Inc.

"A must-read for product portfolio managers . . . captures risk exposure of strategic investments."
—Rafael E. Gutierrez, Executive Director of Strategic Marketing and Planning, Seagate Technology LLC

"Clearly organized and tool-supported exploration of real-life business risks, options, and strategy."
—Robert Mack, Vice President, Distinguished Analyst, Gartner, Inc.

"Valuable tools for corporations to deliver value to shareholders and society even in rough times."
—Dr. Markus Götz Junginger, Lead Partner, Gallup (Germany)

"Powerful toolset for portfolio/program managers to make rational choices among alternatives."
—Rear Admiral James Greene (U.S. Navy, Retired), Acquisition Chair, Naval Postgraduate School

"Pragmatic powerful risk techniques, valuable theoretical insights, and analytics useful in any industry."
—Dr. Robert S. Finocchiaro, Director, Corporate R&D Services, 3M

"Clear road map and breadth of topics to create dynamic risk-adjusted strategies and options."
—Jeffrey A. Clark, Vice President, Strategic Planning, The Timken Company

"Most important risk tools in one volume . . . a definitive source on risk management with vivid examples."
—Dr. Ricardo Valerdi, Engineering Systems, Massachusetts Institute of Technology

"Full range of flexible methodologies and applications for quantifying and mitigating risk for effective enterprise risk management."
—Raymond Heika, Director, Strategic Planning, Northrop Grumman Corporation

Keywords: Risk, Contingency & Crisis Management