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Wells, Tina

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

Wells, Tina - Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118061664
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.

Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.

  • Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
  • Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity
  • Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch

Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Keywords: youth culture, millennials, market to millennials, fac generation, web natives, youth marketing, market to youth, market to young people, market to kids, younger demographic, young demographic, young millennials

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118061664
Printed ISBN
9781118004050

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