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Smith, Nick

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

Smith, Nick - The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business, ebook

27,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118003503
DRM Restrictions

Printing106 pages with an additional page accrued every 7 hours, capped at 106 pages
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How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

  • Empower employees and teams to utilize social media effectively throughout the organization
  • Measure the ROI of social media investments and ensure appropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Keywords: Marketing & Sales, social media organization, corporate social media, Accenture, twitter in organization, corporate twitter, corporate fac, large organization social media, how do I implement social media, social media nonprofit, social media government, fac, twitter, corporate communications fac, corporate communications twitter, social media policy, social media policies, social media roi, social roi, social application strategy, social network strategy, crowd sourcing, crowd sourcing strategy, community management, community roi, community strategy, social community management, social voice of the customer, social media integration, social media channel strategy, social media culture, social culture, social media leadership, social media skills, social media organization, scale social media, fac enterprise, twitter enterprise, social utility strategy, social networking, social networks, social networking strategy, how to manage social media, legal rules for social media

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
352 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118003503
Printed ISBN
9780470651247

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