Aun, Michael A

It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

Aun, Michael A - It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused, ebook


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ISBN: 9781118001288
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

  • Get proven steps to REALLY put your customer at the center of what you do

  • Distinguish your business from the competition by understanding the principle that good sales ARE good service

  • Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

Keywords: boost sales, customer service, customer centric, customer first, customer relationship, customer satisfaction, customer centric company, sales approach, happy customer, bump up sales, selling to customers, good selling, make customers happy, customer service, customer care, client care, motivated customers, motivated clients, the cost of crappy service, lost client opportunity, empowering customer service representatives, great client communication skills, coaching the customer, coaching the client, customer trust, client trust, client retention, customer retention, unhappy customers, fix the problem not the blame, what's in it for the customer?, high quality service, positive first impressions, customer character, customer values, minimizing the customer shaft, pro-active client service, pro-active customer service, great service leads to greater sales, client loyalty, customer loyalty, ethical customer service, client intimacy, great customer service questions, be nice- it pays, customer networking, defining client value, listening-learning-leading, crowning the customer king, it's the service stupid, it's the customer stupid, values-driven customer service, customer service myths, csr's aren't the enemy, great customer coaching, mentoring the customer, envisioning customer success, great customer follow-through, customer driven leadership, decisive customer care, being honest with the customer, taking responsibility for the customer/client, customer-driven sense of humor, customer commitment, addressing customer needs with social media, perception is reality, be different, likable leaders, measuring customer results, being respected and liked, customer teacher, customer coach, customer mentor, customer driven quality, win-win customer service, customer-driven integrity, customer

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
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