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Moraczewski, Eric

Succeeding at Business in Southeast Asia: Common Mistakes Companies Make

Moraczewski, Eric - Succeeding at Business in Southeast Asia: Common Mistakes Companies Make, ebook

28,15€

Ebook, ePUB with Adobe DRM
ISBN: 9781119737056
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Printing53 pages with an additional page accrued every 14 hours, capped at 53 pages
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Succeeding at Business in Southeast Asiawalks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewski’s book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.

Additional topics include:

  • Joint ventures
  • Franchising strategy
  • Small businesses breaking into Asia
  • Lessons to bring back from foreign markets

Keywords: Business & Management Special Topics, Business & Management Special Topics

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
176 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119737056
Printed ISBN
9780996729369

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