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Müller, Jörg

Pervasive Advertising

Müller, Jörg - Pervasive Advertising, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9780857293527
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Table of contents

1. Pervasive Advertising
Jörg Müller, Florian Alt, Daniel Michelis

2. Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
Ursula Stalder

3. Meaningful Advertising
Peter Waart, Ingrid Mulder, Cees Bont

4. Activity-Based Advertising
Kurt Partridge, Bo Begole

5. A Standard for Digital Signage Privacy
Harley Lorenz Geiger

6. Targeted Advertising on the Handset: Privacy and Security Challenges
Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown

7. Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
Rui José, Jorge C. S. Cardoso

8. Conceptualizing Context for Pervasive Advertising
Christine Bauer, Sarah Spiekermann

9. Managing Advertising Context
Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen

10. Social Networks in Pervasive Advertising and Shopping
Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles

11. Adapting News and Advertisements to Groups
Berardina Carolis

12. Deploying Pervasive Advertising in a Farmers’ Market
Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu

13. Rural Communities and Pervasive Advertising
Nick Taylor, Keith Cheverst

14. Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi

15. Ambient Persuasion in the Shopping Context
Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi

16. Interacting with Sound
Max Meier, Gilbert Beyer

17. Scent Marketing: Making Olfactory Advertising Pervasive
Bernadette Emsenhuber

Keywords: Computer Science, User Interfaces and Human Computer Interaction, Multimedia Information Systems, Computer Appl. in Social and Behavioral Sciences

Author(s)
 
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Series
Human-Computer Interaction Series
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780857293527

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