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Burch, Geoff

Writing on the Wall: The Campaign for Commonsense Business

Burch, Geoff - Writing on the Wall: The Campaign for Commonsense Business, ebook

25,30€

Ebook, PDF with Adobe DRM
ISBN: 9780857082626
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.

Keywords: General & Introductory Business & Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780857082626
Printed ISBN
9781841120430

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