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Silverman, Lori L.

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Silverman, Lori L. - Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results, ebook

30,80€

Ebook, PDF with Adobe DRM
ISBN: 9780787988074
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Keywords: BUSINESS & ECONOMICS / Management BUS041000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780787988074
Printed ISBN
9780787982706

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