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Gillis, Tamara

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership

Gillis, Tamara - The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership, ebook

94,30€

Ebook, PDF with Adobe DRM
ISBN: 9780787985530
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The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

Keywords: BUSINESS & ECONOMICS / Business Communication / General BUS007000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Series
J-B International Association of Business Communicators
Page amount
500 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780787985530
Printed ISBN
9780787980801

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