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Kotler, Philip

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Kotler, Philip - Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, ebook

80,95€

Ebook, ePUB with Adobe DRM
ISBN: 9781118047170
DRM Restrictions

Printing173 pages with an additional page accrued every 5 hours, capped at 173 pages
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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Keywords: MEDICAL / Hospital Administration & Care MED043000

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
520 pages
Category
Medicine, Health Care, Mode
Format
Ebook
eISBN (ePUB)
9781118047170
Printed ISBN
9780787984960

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