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Bliss, Jeanne

Chief Customer Officer: Getting Past Lip Service to Passionate Action

Bliss, Jeanne - Chief Customer Officer: Getting Past Lip Service to Passionate Action, ebook

30,20€

Ebook, PDF with Adobe DRM
ISBN: 9780787984946
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle.

Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships.

This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

Keywords: BUSINESS & ECONOMICS / Customer Service BUS018000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780787984946
Printed ISBN
9780787980948

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