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Klein, Kim

Fundraising for Social Change

Klein, Kim - Fundraising for Social Change, ebook

44,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118047149
DRM Restrictions

Printing168 pages with an additional page accrued every 5 hours, capped at 168 pages
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Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
5
Series
Kim Klein's Chardon Press
Page amount
400 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (ePUB)
9781118047149
Printed ISBN
9780787984557

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