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Charan, Ram

The Source of Success: Five Enduring Principles at the Heart of Real Leadership

Charan, Ram - The Source of Success: Five Enduring Principles at the Heart of Real Leadership, ebook

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ISBN: 9780787981334
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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In The Source of Success, Peter Georgescu, former CEO of  the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee—a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
  • Creative capacity and the brand integrity that grows from it are an   organization’s most important assets.
  • Enlightened leaders inspire creativity through understanding, cooperation, and respect.
  • Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
  • Alignment is the critical concept for the twenty-first-century organization.
  • Great companies don’t happen without leaders who have transformed themselves.

Keywords: BUSINESS & ECONOMICS / Leadership BUS071000

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780787981334
Printed ISBN
9780787980375

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