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Denning, Stephen

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

Denning, Stephen - The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, ebook

26,90€

Ebook, ePUB with Adobe DRM
ISBN: 9780470893906
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Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Keywords: BUSINESS & ECONOMICS / Leadership BUS071000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470893906
Printed ISBN
9780787976750

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