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Jay, Elaine

Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

Jay, Elaine - Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value, ebook

33,45€

Ebook, PDF with Adobe DRM
ISBN: 9780787976583
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Printing75 pages with an additional page accrued every 10 hours, capped at 75 pages
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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
250 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (PDF)
9780787976583
Printed ISBN
9780787968342

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