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Deshpande, Rohit

The Global Market: Developing a Strategy to Manage Across Borders

Deshpande, Rohit - The Global Market: Developing a Strategy to Manage Across Borders, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9780787974398
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Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Keywords: BUSINESS & ECONOMICS / Marketing / General BUS043000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780787974398
Printed ISBN
9780787968571

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