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Bradburn, Norman M.

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Bradburn, Norman M. - Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, ebook

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Keywords: single; best; state; questionnaire; present; source; construction; knowledge; years; first; twentyfive; guide; questions; peoples attitudes; information; method; classic; researchers; market; essential; advertisers; tool; timeproven; work, Survey Research Methods & Sampling, Research Methodologies, Survey Research Methods & Sampling, Research Methodologies

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
2
Series
Research Methods for the Social Sciences
Page amount
416 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119214762
Printed ISBN
9780787970888

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