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Gustafsson, Anders

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Gustafsson, Anders - Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation, ebook

28,70€

Ebook, PDF with Adobe DRM
ISBN: 9780787970673
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Keywords: BUSINESS & ECONOMICS / Customer Service BUS018000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2003
Language
en
Edition
1
Series
J-B-UMBS Series
Category
Economy
Format
Ebook
eISBN (PDF)
9780787970673
Printed ISBN
9780787961565

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