Login

Burnett, Ken

Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money

Burnett, Ken - Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, ebook

41,70€

Ebook, PDF with Adobe DRM
ISBN: 9780787966812
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard5 excerpts

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
  • Implement creative approaches to relationship-building fundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
  • Prepare for the challenges of twenty-first century fundraising

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
2
Categories
General Works
 
Economy
Format
Ebook
eISBN (PDF)
9780787966812
Printed ISBN
9780787960896

Similar titles