Creativity at Work: Developing the Right Practices to Make Innovation Happen

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

• Understand the creative preferences of organizations, departments, work groups, and individuals
  
• Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  
• Produce the desired results by developing the right practices
  
• Blend creativity practices to meet the complex needs that characterize most work situations
  

o Develop required creative abilities in a team and in oneself

Keywords: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000