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Griffin, Jill

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Griffin, Jill - Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal, ebook

29,05€

Ebook, PDF with Adobe DRM
ISBN: 9780787959449
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Keywords: BUSINESS & ECONOMICS / Marketing / General BUS043000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780787959449
Printed ISBN
9780787946678

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