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Berry, Michael J. A.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Berry, Michael J. A. - Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, ebook

54,00€

Ebook, PDF with Adobe DRM
ISBN: 9780764569074
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Printing198 pages with an additional page accrued every 4 hours, capped at 198 pages
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  • Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
  • Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
  • The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
  • More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
  • Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Keywords: COMPUTERS / Database Management / Data Mining COM021030

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
2
Page amount
660 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780764569074
Printed ISBN
9780471470649

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