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Athique, Adrian

Transnational Audiences: Media Reception on a Global Scale

Athique, Adrian - Transnational Audiences: Media Reception on a Global Scale, ebook

96,30€

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ISBN: 9781509506576
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.

Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Keywords: media, globalization, communications, media, globalization, communications, Media Studies

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Series
Global Media and Communication
Page amount
224 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781509506576
Printed ISBN
9780745670225

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