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Jansen, Sue Curry

Stealth Communications: The Spectacular Rise of Public Relations

Jansen, Sue Curry - Stealth Communications: The Spectacular Rise of Public Relations, ebook

85,85€

Ebook, ePUB with Adobe DRM
ISBN: 9781509516032
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

Keywords: marketing, government, public relations, Media Studies

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2017
Language
en
Edition
1
Page amount
208 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781509516032
Printed ISBN
9780745664828

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