Login

Villani, Isabella

Transform Customer Experience: How to achieve customer success and create exceptional CX

Villani, Isabella - Transform Customer Experience: How to achieve customer success and create exceptional CX, ebook

21,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780730368380
DRM Restrictions

Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
Copy to clipboard5 excerpts

Your customers are your future.

Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart.

From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

Transform Customer Experience offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.

•Shows you how to address dimensions of diversity in the customer base

•Outlines customer journey mapping

•Discusses the implications of customers’ omnichannel engagement

•Addresses the importance of positive employee experience in establishing a supportive CX culture.

Transform Customer Experience explains why you need to embed customer experience in your organisation and shows you how to do it.

Keywords:

Customer; customer experience; CX; customer CX; customer experience CX; customer success; create CX; how to create CX; how to create good CX; customer engagement; how to improve customer engagement

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2019
Language
en
Edition
1
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780730368380
Printed ISBN
9780730368366

Similar titles