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Stevens, Anthony

Chasing Digital: A Playbook for the New Economy

Stevens, Anthony - Chasing Digital: A Playbook for the New Economy, ebook

26,05€

Ebook, ePUB with Adobe DRM
ISBN: 9780730358640
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Learn how to succeed in the digital economy

The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook.

Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders.

  • Integrate technology into your business strategy and culture
  • Prioritise and manage your company’s digital transition
  • Create opportunities for fast and intentional digital growth
  • Learn how to minimise friction with stakeholders

Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.

Keywords:

business strategy; digital business; business technology; technology integration; business technology framework; business rules; digital era; digital transformation; digital business strategy; digital transformation framework; business strategy framework; future of digital; competitive advantage; competitive edge; enterprise digital; digital revolution; technology and strategy; digital marketplace; digital consumers; digital adaptation; business adaptation; business agility; new business era; digital business leadership; leadership training; Chasing Digital: A playbook for the new economy; Anthony Stevens; Louis Strauss

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2018
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780730358640
Printed ISBN
9780730358633

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