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Matejic, Nicole

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

Matejic, Nicole - Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis, ebook

27,15€

Ebook, ePUB with Adobe DRM
ISBN: 9780730322269
DRM Restrictions

Printing70 pages with an additional page accrued every 11 hours, capped at 70 pages
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How can you avoid becoming the next big #PRFail?

The way we consume information has fundamentally changed, and now there are more people listening than ever.

Social Media Rules of Engagement gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster.

Social Media Rules of Engagement shows you:

  • how to plan for a social media crisis before it happens
  • what to do, and not do, in crisis communications
  • how to make big social media data work for you
  • why social media influence is the currency of the future.

Whether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.

Keywords: Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis, The #Socialfirefighter®, Nicole Matejic, @NicoleMatejic, social media strategies, social influence, social media, gaining social influence, social media crisis, social media crises, social media fires, social media for businesses, avoiding social media crises, managing social media risk, external communications, internal communications, communications strategies, public relations, crisis communications, information operations, info ops, #CrisisComms, #IOinAction, social media risk mitigation, public affairs, corporate affairs, military public affairs, military social media, social media narrative, social media engagement, social media #PRFails, #PRFails, Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis, The #Socialfirefighter®, Nicole Matejic, @NicoleMatejic, social media strategies, social influence, social media, gaining social influence, social media crisis, social media crises, social media fires, social media for businesses, avoiding social media crises, managing social media risk, external communications, internal communications, communications strategies, public relations, crisis communications, information operations, info ops, #CrisisComms, #IOinAction, social media risk mitigation, public affairs, corporate affairs, military public affairs, military social media, social media narrative, social media engagement, social media #PRFails, #PRFails, Marketing & Sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Page amount
232 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780730322269
Printed ISBN
9780730322252

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