Baines, Peter

Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation

Baines, Peter - Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation, ebook


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ISBN: 9780730314851
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Bring the heart of your company into the community witheffective CSR

Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive.International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer,forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns.

Consumers are now expecting that big businesses withever-increasing profits give back to the community from which thoseprofits arise. At the same time, shareholders are demanding theirshare and are happy to see dividends soar. Getting this right is abalancing act, and Doing Good by Doing Good helps companiesdelineate a plan of action for getting it done. Readers will:

  • Define an effective CSR strategy that promotes better businessand makes a real impact
  • Understand the current landscape to evaluate the CSR optionsthat are right for your company
  • Understand why corporate philanthropy is no longer enough
  • Identify the hard and soft key performance indicators that helpkeep your program on track
  • Gain an understanding of the concept of shared value and theimportance to business
  • Gain insight into each step of the CSR process, from interest,to information, to implementation

The concept of CSR is not new, but traditional "payrolldeductions" and "volunteer days" are out-dated and grosslyineffective. Today, companies are building simple, well-constructedprograms that are changing business and changing lives on a muchgrander scale. Doing Good by Doing Good provides a foolproof strategy for CSR planning, with value to the company,employees, and community at large.

Keywords: Business & Management Special Topics, Doing Good by Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation, Peter Baines, corporate social responsibility, CSR programs, CSR strategy, effective CSR, CSR implementation, Australia CSR, corporate community involvement, corporate giving, corporate social awareness, corporate charity programs, Australian CSR landscape, Australian CSR options, Australian CSR trends, CSR platform, CSR models, effective CSR examples

John Wiley and Sons, Inc.
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256 pages
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