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Aksoy, Lerzan

Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work

Aksoy, Lerzan - Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work, ebook

26,90€

Ebook, PDF with Adobe DRM
ISBN: 9780471746836
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Keywords: BUSINESS & ECONOMICS / Customer Service BUS018000

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780471746836
Printed ISBN
9780471743156

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