Aksoy, Lerzan
Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
- Author(s)
- Aksoy, Lerzan
- Keiningham, Timothy L.
- Vavra, Terry G.
- Wallard, Henri
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2005
- Language
- en
- Edition
- 1
- Page amount
- 256 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780471746836
- Printed ISBN
- 9780471743156
